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How to Increase Your Blog and Website Sales Conversion Rates with A/B Split...
But for you to be able to utilize this tool to its maximum potential, it is a must that you first have even a working understanding of what it is and how it works. This is actually one of the common...
View ArticleHow to Increase Your Blog and Website Sales Conversion Rates with A/B Split...
But for you to be able to utilize this tool to its maximum potential, it is a must that you first have even a working understanding of what it is and how it works. This is actually one of the common...
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29th Street Publishing wants to make selling magazines for iPads as easy as...
There was a time when blogging wasn’t easy. Before the days of Tumblr, WordPress, and Blogger, you likely needed to be a coder if you wanted to write online. As Ryan Singer recently put it at Signal...
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5 Ways to Get More Facebook Likes
“I’m afraid I’m going to overexpose my business to my customers. Won’t that happen?” Here’s how I answer that: If you communicate with your customers through email marketing, 20% to 30% of your email...
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7 Reasons Why Your Blog Isn’t Generating Leads
So that begs the question … why? Why are companies that teach marketing failing to find success in what they’re preaching from the rooftops that everyone else do? Here are my thoughts as to why this...
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The Dumbest Excuse SMBs Use to Avoid Blogging
Each of those excuses is short-sighted, but today let’s just focus on the Mother of Non-Blogging Excuses, the one to which every multiple-hat-wearing, over-extended, harried, hurried manager can...
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Blogs Outrank Social Networks for Consumer Influence: New Research
The latest findings from Technorati’s 2013 Digital Influence Report show that “consumers are turning to blogs when looking to make a purchase.” In fact, blogs rank favorably with consumers for trust,...
View ArticleCan Tumblr Ever Reel in Brands?
The blogging/social network yesterday rolled out a mobile ad unit inside a user’s mobile dashboard. This is all well and good on the distribution front — it’s bizarre not to have a mobile ad product —...
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Why Blogging is The Lifeblood of a Business Website
In my earlier posts Benefits of Blogging and Why Blogging is an Important part of Inbound Marketing I’ve discussed the issue of business blogging . Other than SEO benefits a business website has a lot...
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2 Strategic and Compelling Reasons to Keep Blogging—Plus When to Kill a Blog
While social media delivers a potentially more immediate reaction from others, I am still a big believer in blogging. There are many reasons for this, but let’s just focus on two specific reasons....
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39 Awesome Tools and Resources for Blogging and Social Media Marketing
If you mean business and and need to market and monetize your company, personal brand, website or blog to take advantage of the opportunities the social web has opened up, then you need the right...
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Your Blog Is Your Rough Draft
In 2004, technology writer Chris Anderson wrote an article titled “The Long Tail” in WIRED magazine. Two years later, an expanded version of his post was released as a book with the same title. This...
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7 Ways to Magnify the Impact of Your Company Blog
According to HubSpot, business blogging reduces lead generation costs by an average of 62%; companies that post blog content at least 20 times per month generate four times more leads than companies...
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Social Startups: Collective Bias Connects Shoppers, Brands for Authentic Content
8 8 “Research shows that relevant, organic content is 68 percent more likely to be utilized than paid content,” according to Amy Callahan, co-founder and COO of Collective Bias. “Brands and retailers...
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How to Create a B2B Content Culture
How do you create content that keeps readers coming back? And how do you do it all when content isn’t the only thing you’re responsible for? At MarketingProf’s B2B Marketing Forum, Marcus Sheridan...
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6 Lessons from the Top Bloggers: A Beginners Guide
So it is best to get as much information as possible before you start the blog, to ensure that your overall strategy is a good one. Take a look at these 6 lessons from the top bloggers. #1. Don’t rush...
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The Difference Between Traffic and Readers – and How to Know Which You Want
Two of the most popular are traffic and readers. Although you might think they mean pretty much the same thing (visitors to your blog), there’s a distinction between these. Traffic includes people who...
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How to Ace Your Freelancing Career
If you dip in the puddle of the freelance industry, you’ll discover that these people are a lot more creative and productive than those who work at desks and offices. Surely, they don’t earn the way...
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Your Blog Post’s Not Complete Without These Essentials [INFOGRAPHIC]
Because it generally costs less than traditional offline marketing and has proven to be the single most effective strategy for SEO, virtually every brand is now doing it. For those not yet onboard or...
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10 Social Media Trends for Summer 2014
1. Vine Vine has slowly but surely crept its way into the social media world. When Instagram introduced video, it looked like Vine wasn’t going to last very long. Instead, the wittiness of the...
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